Myk is moderating a panel on sustainable businesses in S. Florida. From Myk Likes calendar post: Here’s a pretty great event happening over a week in April. Events, panels, discussions, parties…all powered by the idea of sustainability. This is not normal for Miami. And it’s good for Miami. The Founder, John Rosser, has a really ambitious idea to turn Miami into a hub of social responsibility…I’m all for it. From their website: It’s no longer just about the Earth. It’s no longer just about a Day. The time has arrived for the world to come together in equilibrium for all 365 days a year. We’ve lived through the Great Depression and the Great Recession- it’s now time for the Great Recal

The Task How do you give a “hip” identity to a yoga studio to differentiate it from the competition and make it accessible to the mainstream market? The Resources (not sure how to take this) Survey software, market analysis, a creative agency, core understanding of the brand positioning and brand potential, support the yoga community The Process: Naming the brand - The goal was mainstream adoption, so we decided the name had to be in English. From a series of questionnaires sent to 50+ people about their associations with yoga and to test names, we chose Green Monkey. It came from creative word combining. From our research, we knew that Green is the color and Monkey is the animal most associated with yoga. It was uniq