The Case for Social Media
Posted in relevant tagged with amplification, attention, buzz, community, consistency, content, early adoption, engagement, evangelists, execution, experiential, goals, identity, influencers, information, integrity, knowledge, metrics, reputation, ROI, transparency, tribe, word-of-mouthDaily platform management takes time + energy away from your core business Mistakes in social media, or poor oversight, can seriously damage your brand Campaigns can be inexpensive to execute + can have hugely positive economic impact You can't afford NOT to participate in social media ... everyone else you know IS!
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