OK guys just saw an Article from September that is still pretty relevant. How long do you think a link lasts on social media...from the time you post it to when it loses relevance. Take a guess... Well, the people over at Bit.ly measured the "half-life" of a link (the time it takes a link to receive 1/2 the clicks it will ever receive after it’s reached its peak) and here are the results, from different social media platforms: The mean half life of a link on Twitter is 2.8 hours. The mean half life of a link on Facebook is 3.2 hours. The mean half life of a link via ‘direct’ sources such as email or instant messaging clients is 3.4 hours. The mean half life of a link on YouTube is 7.4 hours. This data points to the fact

Daily platform management takes time + energy away from your core business Mistakes in social media, or poor oversight, can seriously damage your brand Campaigns can be inexpensive to execute + can have hugely positive economic impact You can't afford NOT to participate in social media ... everyone else you know IS!