OK guys just saw an Article from September that is still pretty relevant. How long do you think a link lasts on social media...from the time you post it to when it loses relevance. Take a guess... Well, the people over at Bit.ly measured the "half-life" of a link (the time it takes a link to receive 1/2 the clicks it will ever receive after it’s reached its peak) and here are the results, from different social media platforms: The mean half life of a link on Twitter is 2.8 hours. The mean half life of a link on Facebook is 3.2 hours. The mean half life of a link via ‘direct’ sources such as email or instant messaging clients is 3.4 hours. The mean half life of a link on YouTube is 7.4 hours. This data points to the fact

As we approach 2012, it's clear that social media is going to continue to invade every aspect of our lives, and that's not a bad thing. People genuinely love to share, to express themselves, to communicate. If you really stop to think about it, it truly is incredible how far sharing has come. Remember screen names and basic profiles? Now, there is a push towards a new norm, that is, authenticity. Today, we use our real names, we share what we are reading, watching, doing, eating. We post pictures of our lives for all to see. And that's ok, because it's real. "Because the strength of social media is that it empowers individuals to amplify and broadcast their voices. The truer that voice, the louder it will sound and the farther it will reach