For founders without a marketing funnel yet
Your ads are only as good as the funnel they feed.
Before you spend on paid traffic, you need a way to capture and nurture leads. We help you build that funnel, then plug our distribution into it.
Why a funnel matters
A marketing funnel is the difference between hoping a post lands and knowing exactly what your pipeline costs.
Capture qualified leads
A funnel turns a one-off post viewer into a contact you can reach again and again, on your terms.
Track a real conversion metric
Without a funnel, you have no benchmark. With one, you know exactly what a qualified lead costs you.
Nurture before you sell
Conversion almost never happens on the first touch point. A funnel gives you the runway to earn trust.
Know what to spend on traffic
Once you know your cost per qualified lead, paid distribution becomes a calculation, not a gamble.
The funnel framework
Three pieces, in order. Skip any one of them and the rest doesn't work.
Attractive offer
A low-friction lead magnet that delivers real value. Free, ideally.
Leads into your funnel
Capture contact details so you can reach prospects beyond a single post.
Next step
Nurture toward a paid offer. You don't get married on a first date.
You don't get married on a first date. Prospects won't buy from you the first time they see one of your LinkedIn posts.
Where Authentic.ly fits in
Our LinkedIn distribution and retargeting service gets your content in front of the right people at scale. But that only works if there's a funnel waiting for them.
If you don't have a funnel yet, we help you build one first. Then we plug our distribution into it. The two offers below are how we get you funnel-ready.
Two ways we help
Pick the level of help you need. Both are one-time, and both are offset against your subscription if you go on to a recurring plan.
Starter Funnel
Create a first marketing funnel within LinkedIn with a LinkedIn newsletter.
What's included:
- ✓ One strategy call (up to one hour)
- ✓ LinkedIn profile optimisation audit and recommendations (PDF)
- ✓ Advice on setting up the right LinkedIn newsletter for your target market, title optimisation and content recommendations (during strategy call)
Advanced Funnel
Create a comprehensive marketing funnel.
What's included:
- ✓ Up to four strategy calls over 2 weeks
- ✓ LinkedIn profile optimisation audit and recommendations (PDF)
- ✓ Advice on setting up the right LinkedIn newsletter for your target market, title optimisation and content recommendations (during strategy call)
- ✓ Advice to help you create a “lead magnet” to attract prospects
- ✓ Design and creation of landing page for lead capture
- ✓ Creation of email sequence for initial nurturing of leads
Good to know: If you go on to subscribe to a recurring Authentic.ly plan, the cost of these offers is offset against your subscription.
Frequently asked questions
What if I'm not sure which option is right for me? +
How does the offset against my subscription work? +
How fast does the Starter Funnel get delivered? +
Who delivers these offers? +
Why do I need a funnel before running LinkedIn ads with you? +
Not sure which one is right for you?
Book a quick call and we'll help you decide based on where you are today.
Book a Call