The Best Time to
Post on LinkedIn
Author: Jeff Doehler
Let’s talk about something nobody mentions: The best times to post on LinkedIn are exactly when you’re in meetings, on calls, or doing actual work. Tuesday at 10 AM? You’re in your weekly team standup. Wednesday at noon? Client lunch. Thursday at 11 AM? Deep in a project. The data is clear about when to post. The problem? You can’t drop everything to share your insights when the algorithm wants them. Here’s what the research says—and how to work around your actual schedule by creating and scheduling your posts in advance with Authentic.ly.
When Your Audience Actually Shows Up
Multiple studies (Hootsuite, SocialPilot, & sproutsocial) confirm the same windows work:
Peak engagement times:
- Tuesday through Thursday
- 10 AM – 2 PM in your audience’s time zone
- Specific peaks at 10-11 AM and noon
The dead zones:
- Mondays (everyone’s catching up)
- Fridays (mentally checked out)
- Weekends (LinkedIn becomes a ghost town)
Think about it: When do you actually scroll LinkedIn? During that morning coffee before the meetings start. While eating lunch at your desk. That afternoon lull when you need a break.
Your readers do the same thing.
Industry Timing Matters
Different industries have different rhythms:
Financial services:
Wednesday/Thursday, 10 AM-noon (They're checking between market open and lunch)
Healthcare:
Tuesday/Thursday, 10 AM-noon (Before rounds, between patient appointments)
Technology:
Weekday mornings with more flexibility (Remote work means scattered schedules)
B2B Sales:
Tuesday-Thursday, 8-10 AM (Before the day gets crazy with calls)
The pattern is clear: Professionals check LinkedIn during business hours.
The Scheduling Solution
To maximize the impact of your posting, we built scheduling into Authentic.ly to make sure your content is in front of your audience at the right time.
How it works:
- Spend an hour on Sunday creating your week’s posts
- Schedule them for those Tuesday-Thursday sweet spots
- They publish automatically while you’re in meetings
- Your presence builds while you work
The Compound Effect of Right Timing
Posting at the right time isn’t about gaming the system. It’s about respecting how professionals actually use LinkedIn.
When you post at 10 AM Tuesday:
- Your post hits feeds when people are actively scrolling
- Early engagement signals LinkedIn to show it to more people
- By lunch, you’ve got momentum
- By end of day, you’ve maximized reach
When you post at 7 PM Friday:
- Cricket sounds
- Your insights die in an empty feed
- Monday morning, it’s ancient history
Same content. Different results. Timing matters.
Ready to Post When It Actually Matters?
We built Authentic.ly for professionals who want to be strategic about their presence without disrupting their actual work.
Set it Sunday. Forget it till next week. Build your presence on autopilot.
Because the best time to post is when your audience is listening. Not when you happen to be free.